Ali started Babu in 2002 after not being able to find the right type of sheeting fabric she wanted for her baby Jack, nicknamed ‘babu’. Thousands of sheet sets, hooded baby towels, baby blankets and clothing items later, she is still travelling the world, designing, sourcing, manufacturing and selling Babu.
Babies love Babu™. That’s because we’ve designed every product in the Babu™ range with them in mind. Babu™ uses fabric made from the softest natural fibres to create contemporary baby bedding, clothing and accessories in classic neutral colours. We have products and gift sets to suit a baby’s every need – bedtime, bath time, mealtime and playtime.